TO WHAT EXTENT IS AI AN OPPORTUNITY OR A THREAT TO AN AGENCY'S CUSTOMERS AND EMPLOYEES?
Critical Industry Research - AI's impact on customers and employees. Become an active member of a cohort of agencies from across the UK to answer this critical challenge and opportunity to the marketing industry.
Request a copy of our previous research
Over the last 12 months, we have worked with 26 agencies to understand the impact of hybrid and remote working on agency culture and productivity.
Download our report report and discover:
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The 6 key themes coming from the data
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Some possible solutions to consider
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How to get involved in the research
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What the industry needs to focus on
If you'd like to read the research findings, then simply click the button below.
What do Participants get?
A comparison benchmarking report that reveals exactly how well your agency is performing vs other agencies specific to people, culture, leadership, remote working, retention, salaries and benefits.
Externally Managed Customer and Employee Benchmark Survey
Receive a fully managed customer and employee survey created by experts specifically for the Agency Industry
Salary and Benefits Benchmarking
Compare how your salary and benefits packages compare to other agencies similar to you
Expert Overview and Feedback to Leadership
Receive expert summary and feedback, direct to the senior leadership team within days of survey completion
Early access to industry research findings
Be the first to receive the overall industry research findings
Benchmarking vs Other Agencies
Understand how well your agency is performing against the other agencies in the industry similar to you
Preferential Ongoing Access
Have ongoing access to the data and service at preferential 'founder' rates
Some of the Participating Agencies
Comms 8
Big Group
Albany Associates
Climbing Trees
Heur
Agency Works
Fluro
Gel Studios
Darwin
Somewhere
Intergage
M3
MCH
Tomorrow Advertising
The Digital Voice
Modo 25
Performance Communications
Reddico
Vooba
Chime
The Goal of the Research
To deliver an essential piece of industry-focused research to better understand the shifting attitudes to culture, leadership, creativity, and how AI will impact customers and employees. We aim to uncover the key answers and insights that agencies need to know about themselves and the wider industry. Ultimately, we want to support agencies to become fit for purpose in this new phase of work culture
What are we focusing on?
In brief, we are creating the definitive benchmarks for all the essential customer and employee metrics in the agency sector. As a participant, you will receive a bespoke analysis of how you are performing in the key employee and customer metrics. You will also be able to benchmark and compare your agency against all the others in the following areas:
Connectivity with Leadership
The 6 Key Culture Pillars
Management capability
Customer and Employee Attitudes to AI
How agencies underpin and support creativity
Likelihood of employees and clients to stay long-term
Salary benchmarking
Benefits benchmarking
Who are
YouBecome is a boutique consultancy that for 19 years has helped ambitious and growing SMEs in the UK to understand and improve the dynamics between leadership, culture and the employee experience.
In 2023, we have decided to launch The Agency Benchmarker research project into the world of Marketing Agencies (PR/Comms, Creative, Digital and Integrated.) We are launching a special AI focused project and plan to work with up to 30 proactive agencies from across the spectrum of disciplines and across the UK.
Interested? Join Research
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Your own bespoke agency report
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Comparison benchmarks vs other agencies
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Critical Industry Insights
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Early Access to Research Data
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Exclusive Participant Events
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Measure Agency Culture
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Client and Employee Attitudes to AI
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Support Creativity in Agencies
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Benchmark Agencies' Performance
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