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Unlock Your Agency's Potential with Exclusive Industry Specific Benchmarking Insights

Know exactly how your agency measures up in order to transform your strategy and decision-making. 

Request a copy of our previous research


Over the last 12 months, we have worked with 26 agencies to understand the impact of hybrid and remote working on agency culture and productivity. 

Download our report report and discover:

  • The 6 key themes coming from the data

  • Some possible solutions to consider

  • How to get involved in the research

  • What the industry needs to focus on

If you'd like to read the research findings, then simply click the button below.

What does your Agency get?

A comparison benchmarking report that reveals exactly how well your agency is performing vs other agencies specific to clients, people, culture, leadership, remote working, retention, salaries and benefits. 


Externally Managed Customer and Employee Benchmark Survey

Receive a fully managed customer and employee  survey created by experts specifically for the Agency Industry 

British Pound Notes

Salary and Benefits Benchmarking

Compare how your salary and benefits packages compare to other agencies similar to you

Data on a Touch Pad

Expert Overview and Feedback to Leadership

Receive expert summary and feedback, direct to the senior leadership team within days of survey completion


Early access to industry research findings

Be the first to receive the overall industry research findings

Working with Spreadsheets

Benchmarking vs Other Agencies

Understand how well your agency is performing against the other agencies in the industry similar to you


Preferential Ongoing Access

Have ongoing access to the data and service at preferential 'founder' rates

Some of the Participating Agencies

Comms 8
Big Group
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Albany Associates
Climbing Trees
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Agency Works
Gel Studios
M3 Logo.png
MCH Logo - 2020 - with Tag Line.jpg
Tomorrow Advertising
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The Digital Voice
Modo 25
Performance Communications
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This is what some of the participating agencies are saying:​​

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Julia Linehan

MD of The Digital Voice
Digital PR Agency
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Nick Lovett

MD of M3 Agency
Full Service
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Sarah McEvoy

Operations Director - Fluro
Full Service
Stephanie Burridge of The Big Group recommends the AgencyBenchmarker research project

Stephanie Burridge

People Director of Big Group
Full Service
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Mike Finn & Alex Elborn

MD and Opps Director - Intergage 
Digital Agency
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Chris Raven

Founder - Heur Agency
Digital / E-Commerce
The Purpose of AgencyBenchmarker

This essential tool delivers actionable insights into an agency's performance, leadership and creativity, enabling you to outpace competitors and adapt swiftly to industry changes. Embrace the power of data to enhance client satisfaction and drive employee engagement. Equip your agency for the challenges in today’s dynamic work culture.

What are we focusing on?​​

In brief, we are creating the definitive benchmarks for all the essential customer and employee metrics in the agency sector. As a participant, you will receive a bespoke analysis of how you are performing in the key employee and customer metrics. You will also be able to benchmark and compare your agency against all the others in the following areas:

Connectivity with Leadership
The 6 Key Culture Pillars
Management capability
Customer and Employee Attitudes to AI
How agencies underpin and support creativity
Likelihood of employees and clients to stay long-term
Salary benchmarking
Benefits benchmarking

Join Us

We are looking to partner with proactive agencies that want to push themselves to be as good as they can be.
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Who are

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YouBecome is a boutique consultancy that for 19 years has helped ambitious and growing SMEs in the UK to understand and improve the dynamics between leadership, culture and the employee experience.


In 2023, we have decided to launch The Agency Benchmarker research project into the world of Marketing Agencies (PR/Comms, Creative, Digital and Integrated.) We are launching a special AI focused project and plan to work with proactive agencies from across the spectrum of disciplines and across the UK.

Interested? Join Community

  • Your own bespoke agency report

  • Comparison benchmarks vs other agencies

  • Critical Industry Insights

  • Early Access to Research Data

  • Exclusive Participant Events

  • Measure Agency Culture 

  • Client and Employee Attitudes to AI

  • Support Creativity in Agencies

  • Benchmark Agencies' Performance

Working at home

The Long Barn, Down Farm, Cobham Park Road, Downside, Cobham, KT11 3NE

01932 888489

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